BUKU HERMAWAN KARTAJAYA PDF

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Books by Hermawan Kartajaya. Every company must get his advice.

Selling With Character Book by Hermawan Kartajaya, Ardhi Ridwansyah

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Jika pada pasar rasional konsumer membeli barang atau jasa dengan pertimbangan rasional misalnya, fungsi dan hargapada pasar emosional dengan pertimbangan emosi misalnya, cita rasa personal, prestise, cita-dirimaka pada pasar spiritual konsumer mulai mempertimbangkan nilai baik-buruk, hermwan.

Branding With Character Book by Hermawan Kartajaya, Ardhi Ridwansyah – Gramedia Digital

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Positioning, Diferensiasi, Brand by Hermawan Kartajaya

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