Jo Bowman. An overall picture of apparent stability in the global market research business emerges from ESOMAR’s just-released annual. Esomar Global Market Research Report Asia Research | October The global market research turnover grew to US.1 billion in , representing a . imperfections. Authors, editors and ESOMAR do not accept responsibility for the Welcome to the Global Market Research. Report, covering . %. Turnover US$m. Net growth (%). %. %.

Author: Mugore Maujind
Country: Zimbabwe
Language: English (Spanish)
Genre: Life
Published (Last): 2 April 2011
Pages: 56
PDF File Size: 7.65 Mb
ePub File Size: 8.63 Mb
ISBN: 968-8-92438-567-4
Downloads: 31639
Price: Free* [*Free Regsitration Required]
Uploader: Nikosar

You can tell equally convincing stories that say the opposite of each other based on very similar data. She says pared-down research departments are often looking for one person to do what a year or two would have been the work of two people, meaning roles often need a combination of hands-on research skills, strategic thinking, creativity and a hard business head.

Including this disparate group of folks to share their thinking on a variety of topics related to the health and growth of the industry was a bold move by ESOMAR. I have a few other comments that I want to share: There are over companies in the social media listeing space alone and some have been around since I agree to receive emails with insights-related content from GreenBook.

If they can wrangle the rest of the industry to take the learnings from this report to heart to help navigate all of the market complexities MR is facing then they will absolutely deserve the support of us all.

Nicaragua, another nascent research market, recorded the second-fastest growth in the region, People power One of the biggest challenges for research firms looking to new markets is finding the right people to hire.


Greece, a nation struggling with austerity budgets and real economic crisis, was not as hard hit as observers were expecting it to be. Helen Russell, human resources director with Kantar, which employs 30, people, describes recession as a double-edged sword for people management.

Germany, however, continued to buck the trend, recording positive growth of 5. This is what our clients want, so this is the direction it will go. ressearch

Load More… Follow on Instagram. This site uses Akismet to reduce spam. The North American research market recorded a third successive year of growth, although net growth slipped to 0. This website uses Cookies to provide services and features. Leonard Murphy, editor-in-chief of the industry GreenBook blog, says talented people must take their core skills from the old era of research and apply them in different ways.

In the developing world, which has been responsible for globao growth globally for many multinationals while researhc established markets have struggled, some of the biggest countries are facing a slowdown in growth, and next-tier markets are showing robust growth, albeit from a small base. The Middle East suffered a drop in turnover of 4.

ESOMAR-Global-Market-Research-Spending-Trends-inSept – Marketing Charts

The relative role of online in different markets is hugely varied. Sign up to our newsletter Don’t miss out The Middle East and Africa continued to grow at 4.

Subscribe to our newsletter here. I also do not love the name MROCs. I certainly know that a lot of it is still very time consuming, but feedback from clients is that pictures really can tell a thousand words and give people real insight. It looks at which of the so-called Next Eleven growth markets show the strongest growth potential.


Esomar Global Market Research Report – ASIA RESEARCH Magazine

They can be used for insights, for co-creation and for customer advocacy. By submitting this form, you are consenting to receive marketing emails from: Load More… Follow on Instagram.

New horizons Research agencies resarch want to be where the big clients are going, but, as GfK consumer experiences COO and member of the management board Debbie Pruent explains, when money is tight, there needs to be a balance between investment in new markets and the scale of business that is available there.

For the first time, Africa and the Middle East are reported as distinct regions.

Esomar Global Market Research Report 2013

ylobal Radius Global Market Research. The report is packed with industry data and analysis of the hottest growth markets, the fastest-growing companies, the most significant mergers and acquisitions, and the most promising signs of optimism.

Overall, strong-performing markets in Asia-Pacific, Africa, and Latin America were responsible for maintaining growth globally incountering losses and sluggish performances elsewhere.

Take a good look, because it is very likely next year or the year after that they will look very, very different.